Aurora graduated with honors in Marketing and Organizational Psychology at the Università Cattolica del Sacro Cuore in Milan in 2011, with a thesis on Brand Communities Online and Value Co-Creation Processes.

She started her career in market research as a qualitative researcher at TNS Italy Consumer in 2012 and her interest for healthcare and new professional horizons led her to move to Rome, where she joined the team of SGR Lifecycle in summer 2014.

Aurora claims to be more a qualitative researcher despite being fascinated by research in all its forms.

  She is an expert at moderating motivational interviews, focus groups and online forum and she is fascinated by creative groups and projective techniques. She is also a skilled analyst, who prepares full reports for qualitative and quantitative projects.

In her experience in pharma market research, she handled researches on different areas, such as Infectious diseases (HCV,HBV,HIV), Neurology (MS-PD-AD), Diabetes, Respiratory diseases, Depression, Asthma and Allergies, Dermatology, Rheumatology diseases.

If she was not market researcher, Aurora would love to be a musician, playing flute in a symphony orchestra.