SGR Lifecycle Qualitative Consultant

Lorenzo Masoni

Qualitative Consultant

Born in Milan in 1982. Graduated in Psychology with a thesis on Social Representations at the University of Milano Bicocca.

After an experience in Eurisko in 2005, he began working as a qualitative researcher in pharma market in CSD (Cegedim Strategic Data) Italy in 2011, moving to IMS in 2015 to arrive in 2017 in SGR Lifecycle.

He developed competences in various areas of research (biological drugs, infectivology, oncology, gastroenterology, rheumatology, diabetes, respiratory, osteoporosis, nutraceuticals, nutrition), target (GPs, specialists, patients, hospital pharmacists and retailers, KOL, payors) and methodologies (IDIs, focus groups, duos/trios, ethnographic interviews, web research).

He also deals with clinical psychology and interactionist psychotherapy.

He has practiced several sports (karate, swimming, basketball) that with great regret does not practice anymore and has replaced with passion for reading.