The goal of SGR Lifecycle is to support its clients by providing ad hoc solutions that are adequate in all stages and especially in the key moments of the lifecycle of the product under review.
With SGR Lifecycle you will find all the most effective market research methods
and techniques (both offline and online) applied to the healthcare sector
that will satisfy all your quantitative needs and provide insight in terms of quality requirements.
We are always at the cutting edge when it comes to choosing the most innovative techniques available.
A competitive context in which to plan ahead: Contest
Behaviour/actions: Behaviour
Achievable: Actionable
If you are in a mature market, a buzzing market or a depressed market, an ABC Group offers the chance
to come up with a distinctive feature for your product, explore and prepare all the arguments
that can be used for communication actions, predict future scenarios,
identify unmet needs, explore the “beyond the pill” dimension and come up with actionable initiatives and projects.
“The simplest of truths is so complex that no formula can express it,
and it requires the global context of a person and a life in order to be expressed“
Nicolás Gómez Dávila
This is an exploratory method used to study a phenomenon without a mediator or an interpreter, observing the phenomenon directly,
in its own context, making it possible to uncover unexpected or counterintuitive data.
An extremely flexible virtual discussion tool, perfect for developing
ad hoc researches with a number of participants (healthcare professionals, patients or caregivers)
and meeting specific requests relating to your company or your products, in the different stages of their lifecycle.
An approach designed to outline and identify segments making up the reference target,
describing and profiling them according to their socio-demographic characteristics.
Sales data say a lot about a medicine and its performance, but Pharmatracking
is a tool that can obtain much more information,
giving you accurate data on who is prescribing what, when and with what instructions.
Useful for evaluating dynamics between customers and the pharmacist from the patient’s point of view.
In what way does the pharmacist influence, or attempt to influence, patients’ choices?
What is the impact of communication activities on your brand equity?
“Not everything that counts can be counted,
and not everything that can be counted counts“
Albert Einstein
A tool that is part of ‘netnography’ theory,
applying the principles of ethnographic observation to online social networks.
Census and selection of leading websites, social networks, forums and patient communities
(e.g. patientslikeme, Facebook groups, Instagram, Twitter, forums of patients’ associations),
continuous monitoring and analysis of communication.
