“PG” as he’s known to friends and clients was born in 1969 in the Monteverde Vecchio part of Rome.
He took his Master of Science Cum Laude in sociology at the Università La Sapienza in Rome with a thesis on the social consequences of alcoholism.
After finishing this Master’s degree Piergiorgio felt academia had more to offer him; he completed a postgraduate specialization in statistics, and continued his studies with further specialist subjects: War gaming (Paris 1998), PMI management (SDA Bocconi 2001), Branding (Zurigo 2001), Positioning (Zurigo 2001), Conjoint analysis (Brussels 2002), Pricing (Brussels 2002); the most recent ones are: Pharmaceutical Marketing (SDA Bocconi 2007), and Storylining (Roma 2008).
PG took over as managing director of SGR in 2000, and has expanded the company in four different European countries.
With over 15 years in medical market research Piergiorgio has become a high profile consultant on the international stage and also a valued member of EphMRA, the European Pharmaceutical Market research Association. PG is, together with Bob Douglas, the first Associate member of the Ephmra Executive Board. PG was one of the 4 members who developed the code of conduct that guides the pharma Market research industry.

Since 2008, PG has been working with The Marketing Division of the Bocconi Business School in Milan as an external Lecturer.

PG is married with 3 children and enjoys the simple things in life: family, cycling, swimming and watching football.