We consider the uniqueness of your business problem, and develop a research tool suitable for the complexity of related phenomena in a simple and concrete manner,
throughout the lifecycle of your product. We are aware that every business problem depends on the connections of the system it is a part of.
Understanding the system in order to make the desired change is the driving force behind our Vision.
Adopting a systemic approach to MR means considering the complexity of the phenomenon (the pharmaceuticals market and relative trends) and its connections, and proposing a method that is always up to speed with ongoing changes.
An approach that believes in actionable change,
starting from an element that moves everything: the system.
The underlying idea is that of “SIMPLIXITY” (Simplicity + Complexity),
seeking to move beyond the dualism of ‘Simplicity vs. Complexity’ and of “resolved” complexity, without simply reducing and ‘simplifying’ the situation.
We believe that no two projects are the same. Each project has its own story, its own context, its constraints and its opportunities, with a single common denominator: the goal of lengthening the life of a medicine.
After having placed the medicine in its position in the lifecycle, and after having identified the professionals that can make the difference, the time comes to draw up specific research plans.
Even if tried and trusted elements and methods are applied to a new project, we combine these elements in order to obtain only that information that will give your brand the best opportunities.
Our mission is to add value to your brand, at every stage of its life.
During its lifecycle a pharmaceutical product must give its utmost in order to repay the investments made in it.
We at SGR Lifecycle share this goal with you. We specialise in helping your brand
to make the most of its potential, from conception to maturity.
